Jaime Martinez, list in hand, choose the "candy" that she needs to fill his World Cup card.
Perhaps there is no more enthusiastic publicity campaign and World Cup faithful through the years, passing over television commercials and print ads, which traditionally undertaken by the group's album Panini, an international leader in the field of cards football fans or candy, as they are called. At this point I could not conceive the most important sporting event in the world without a corresponding issue Panini.
It is not clear about what the first album released by the Italian publisher, but a seller and a fan of these cards, Alfonso Toscano, in his post-career 37th Street 43, ensures that a child could see the album the stars of the 70 World Cup in Mexico, which won the Brazilian squad that glorious era.
Toscano is popular in the underground this hobby, since it offers the famous hard candies. This year Ronaldinho, who ironically was not invited in the selection of Brazil, is the most sought after by the gum, and it sells for around around 5000 pesos (yes, an image of paper with adhesive).
In this category also fall the most sought after stars such as Cristiano Ronaldo and Peter Crouch, the shields of the 32 teams, with their classic metallic printing, are also pursued eagerly. Standard candies cost 300 pesos, and go up in value depending on demand.
As you know those who are familiar with the subject, the cards retained and difficult for vendors to obtain some buyers by setting up a network of usury and speculation, though perfectly harmless, "so similar to the Junior final ballots in the championship. The same Toscano says it offers the cheapest goods difficult colleagues North: Some voices say that in this sector, Ronaldinho chrome costs 20 pesos.
Toscano exhibits a full album, which is priced at 240,000 pesos. Indicates that previously had sold one in 200 000, but says he is a real bargain, "see if you get to buy over (costs 1,000 pesos and bring five cards) comes out between 260 and 300 thousand dollars," he says.
Suri near the park are surrounded by the business Salcedo Panini. Reach buy young and old alike: those not allowed to vanish cards passion for the World Cup. Jaime Martinez, an executive close to the 40, sitting on a curb haggling with a salesman named Jilson Pacheco. Buy some badges and photos of equipment, and crosses out numbers in a list.
"I became aware of soccer in Argentina's World Cup 78, but Spain was 82 when I started to buy the Panini. This one is full now my son," he says, although it is not clear whether the true subject is her offspring or themselves.
After the World Panini albums are a reference to remember the stars of football that left sweat, tears, skin and soul on the court. Therefore, some collectors do not lower than 500 thousand pesos in Mexico '86, where a great Maradona get the laurels of fame and eternal glory.